
More time for the art of luxury travel.
Portelle is the private client platform for luxury travel agencies. Every client, trip, supplier and relationship sits in one place, with an itinerary planner that already knows them all.
Less admin behind every journey.
A luxury agency’s real value lives in what its people know: who loves the corner suite, which general manager will find a room on a sold-out night, whose anniversary is next month. Today most of that lives in inboxes and memories. Here is what Portelle replaces.
| Before | With Portelle | |
|---|---|---|
| Client knowledge | Spread across inboxes, WhatsApp threads and each designer’s memory. | One shared profile: household, preferences, allergies, past trips and what they said afterwards. |
| Trip research | Hours of browsing for every new request. | A considered shortlist in seconds, matched to the season, the flight time and the client’s last trip. |
| Supplier relationships | Held by individual designers, and gone when they leave. | Every contact visible to the team, with notes on who knows whom, kept by the agency. |
| Partner benefits | Rediscovered property by property. | A deal book of every upgrade, rate and favour secured, and who to ask for it again. |
| Dates that matter | Anniversaries and passports tracked by hand. | Birthdays, anniversaries and passport expiries surfaced weeks ahead. |
| Proposals | Rebuilt in a document for every client. | Shortlisted options become a client-ready page, with deals and commission left out. |
Eighty-five seconds, start to finish.
A client’s brief becomes three tailored directions, a colleague’s relationship becomes an upgrade, and a passport is caught before it becomes a problem.
Your clients invest in a relationship, not a booking.Portelle remembers the details, so your designers can be present for the moments.
The screens your designers will use every day.
These are real screens from Portelle, filled with a sample agency of six travel designers in New York and London.

Everything a designer should know
Preferences weighted from “loves” to “avoid”, the household and their ages, allergies, cabin and flight-time limits, and every trip with the debrief that followed.
- Hotels they never want to see again
- Passports checked against travel dates
- A timeline of calls, gifts and notes

A first shortlist in seconds
Describe the request in plain English. The planner reads the client’s profile and history and returns tailored directions, each explaining why it fits.
- Season, weather and flight time checked
- Hotels, a day-by-day outline and a cost range
- Conversations saved on each client’s profile

The people behind the properties
General managers, concierges and charter brokers, with who knows them, how well, and what they have done for your clients before.
- Introductions requested inside Portelle
- Contacts that follow people between hotels
- “Ask me first” for private relationships

Every favour, written down
Upgrades, rates, waived minimum stays and sold-out rooms released, with who secured them, from whom, and what they cost in goodwill.
- Repeatable deals colleagues can ask for
- Credit to the designer who owns the relationship
- Verified by an administrator

The day, already arranged
Upcoming trips, birthdays and anniversaries, passports about to expire, clients who have gone quiet, and colleagues waiting on an introduction.
- Conversations to pick up where you left off
- New benefits from across the team
- Each item one click from the detail

How the agency is really doing
For administrators: spend and benefits by designer, which suppliers clients rate, where relationships are thin, and who has nothing booked.
- Hand over a designer’s clients in one step
- Deals verified before they count
- US and UK currency and date formats
New Year, for two clients who have been everywhere.
An example from the demo: Dana and Michael want somewhere warm and new for New Year, without a long flight.
- 16 October
The brief
Olivia types the request. Portelle already knows Dana’s shellfish allergy, Michael’s passport date and the hotel they never want to see again.
- Seconds later
Three directions
Anguilla, Turks & Caicos and Los Cabos, each with the season, the flight, a hotel and why it suits them, building on the New Year they loved in 2024.
- 19 October
The introduction
Marcus knows the general manager at their favourite option. Olivia asks him for an introduction from inside Portelle, and the upgrade follows.
- 21 October
The proposal
Two shortlisted options become a client-ready page in the agency’s name, with internal notes, deals and commission left out.

Recommendations, never decisions.
The planner does the first hours of research, then steps aside. Your designer chooses, confirms the rates and owns every proposal that reaches a client.
- Why it fitsQuotes the client’s own debriefs, so nothing is a guess.
- The seasonWeather, festive minimum stays and flight times, checked.
- Who we knowColleagues’ contacts at each hotel, and what they secured.
- Watch-outsAllergies, mobility needs and passports, flagged early.
Technology behind the scenes. People in front of the client.
Portelle never contacts a client and never comes between a client and their designer. It makes sure the person they trust has the whole picture.
- Invisible to clientsClients deal with the people they know. Portelle works behind them.
- Your team decidesNothing reaches a client without a designer’s approval.
- Discretion by designDesigners see their own clients. Administrators see the agency.
- Yours to keepRelationships belong to the agency, not to one inbox.

What every Portelle starts with.
Everything here is included as standard. It is the foundation we configure around your agency.
For your designers
- Client profiles
- Preferences, households, dates that matter and every trip.
- Itinerary planner
- Tailored options in seconds, saved on each client.
- Proposals
- Client-ready pages, printable as PDF.
- Debriefs
- What clients loved and didn’t, feeding the next plan.
For the agency
- Supplier network
- Hotels, villas, airlines, aviation and yachts.
- Relationships
- The people behind them, shared across the team.
- Deal book
- Every benefit secured, and who to ask for it.
- Introductions
- Colleagues asking to use each other’s contacts.
For administrators
- Insights
- Spend, benefits, supplier ratings and coverage gaps.
- Team
- Hand over a designer’s book without losing anything.
- Two account types
- Designers and administrators, each seeing what they should.
- US and UK formats
- Dollars or pounds, with dates always written out.
No two agencies work alike, so no two Portelles are alike.
Every Portelle is configured around one agency: your clients, your suppliers, your partner programmes, your brand and the way your designers already work.
Customisation is not an afterthought here. It is the point, and we encourage it. If your agency needs something the core does not do, from your booking system to a client app, we design and build it with you.
Portelle
Clients, suppliers, relationships and planning
Client profiles
Preferences, history and debriefs
Your booking system
Bookings and invoices flow in
Email & WhatsApp
Client messages filed to the right profile
Partner programmes
Your consortium benefits, applied
Your proposal style
Templates in your agency’s brand
A client app
Itineraries and documents for clients
Itinerary planner
Tailored options in seconds
Deal book
Every benefit secured
Relationships
Contacts shared across the team
Proposals
Client-ready, in your name
Tell us how your agency works, and we’ll show you what we’d build
A considered core, shaped around you.
Start with the core platform, configured for your agency. Then build on it whenever your agency needs more.
Configured and looked after, for a monthly fee
Set up with your clients, suppliers, branding and existing records, then supported by us.
- Client profiles and debriefs
- Itinerary planner and proposals
- Suppliers, relationships and the deal book
- Introductions between designers
- Insights and team management
Designed and built by Waxley Graham
Anything your agency needs, for example:
- Booking system integration
- Email and WhatsApp
- Live availability and rates
- Commission and accounting
- A client app
- Document vault
- Your own AI research
- Data migration
Common questions.
- Who is Portelle for?
- Luxury and private travel agencies, and travel designers, whose clients expect to be known: their preferences, their history and the people they like to deal with.
- Can it be configured for the way we work?
- Yes, and we encourage it. Every Portelle is set up around one agency, and anything the core does not do, we can design and build on top of it.
- Can we bring our existing clients and history?
- Yes. We bring in your clients, past trips and supplier contacts, so the planner and reminders work from the first day.
- Does the planner make decisions for us?
- No. It suggests and explains. Your designers choose, confirm the rates and approve everything a client sees.
- Who can see what?
- Designers see their own clients and the agency’s shared supplier network. Administrators see everything, and can hand a designer’s clients to a colleague in one step.
- Does it work for agencies in the US and the UK?
- Yes. Amounts show in dollars or pounds, and dates are always written out, so “03/04” never means two different days.
- Can I try it first?
- Yes. The live demo is a sample agency in New York and London, filled with realistic clients, trips and suppliers. You can also book a walkthrough with us.
See it with your own clients in mind.
Explore a sample agency in the live demo, or book a walkthrough and we’ll show you how Portelle would be configured for yours.